Simply effective Website design.

Trinity City Church Logo

Trinity City Church (TCC) is a church plant that will launch on 10/10/2010 in Saint Paul, MN. TCC's neighborhood and the surrounding city are represented in the visual cues of the logo design. I tag-teamed this project with Jen DiQuattro, who started the conceptual ball rolling, and Ceallaigh Anderson, the Director of Administration at Hope Community Church, who selected fonts and created the foundational shapes.

From here, I refined some of the specific elements to more boldly and directly reflect the mission of the church and its neighborhood. Incorporating both clean and slightly retro-grunge elements serve metaphorically on two levels. First, they represent the perfection of the Trinity in contrast to the imperfection of the people of the church. Second, they represent the union of modern and retro influences in the neighborhoods surrounding TCC. The graphic and typographical elements work in parallel: the clean lines of the Warnock Pro typeface in "trinity" mirror those of the triquetra symbol, while the grunge look of the Adler typeface in "city church" match those of the square corners.

The triquetra symbol, a three-pointed interwoven figure, often with a surrounding circle, has historically been used to represent the Trinity. I drew the triquetra figure with fuller arcs and thicker lines to give it visual strength. I decided to go with the bare triquetra since the circular figure would be represented by the negative circular space of the white backdrop. I reformed the negative backdrop space into a perfect circle of transparent space, representing the perfection and unity of the Trinity, and practically giving the logo flexibility to display on different colored backgrounds. The corner elements surrounding the triquetra represent the people of the Church gathering together around the Trinity, where their imperfect nature is "sharpened" in proximity to God. The colors of the logo reflect colors that can be seen in Saint Paul, drawing inspiration from the Wabasha Street bridge, a signature bridge in the city.

The logo was designed for use in a variety of print and Web applications, with consideration for a range of scales, and was furnished with black and white, grayscale, and color versions.